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Leafy Greens
Salad
Microgreens
Edible Flower
HerbsABOUT US
OUR STORY
De Lettuce B.E.A.R is an Agri-Biotech (Agriculture + Bio-technology) company leveraging indoor vertical farming techniques to harvest wellness.
Our story is planted in the idea of refined sustenance, creating great food that is good for health and great for the environment since 2023. We cultivate transformation as we seek better food, grown with safer methods. Our advocates are vitality pursuer. They believe in harvesting the right nutrients from a balanced diet. They seek food that is free from herbicides and pesticides. We are experts in delivering enriched nourishment. We cultivate a diverse array of leafy vegetables, microgreens, edible flowers and herbs that are herbicide-pesticide free. We continuously harvest goodness by improving and expanding our biofortification R&D from selenium to other beneficial nutrients that are essential for our consumer’s wellbeing. We are creative growers of abundant nutrition. Our commitment is to deliver nutritious, herbicide & pesticide-free fresh vegetables to cater to the growing needs of the young generation for sustainable wellness.
ACRONYM OF B.E.A.R
The name De Lettuce B.E.A.R embodies an acronym of its four key focus points and values, it reflects our commitment to innovation and sustainability in delivering fresh produce.
GUIDED BY CORE VALUES
INSPIRED BY GRAND VISION
To transform the plantation industry and reach end consumers with the highest food safety standards through Agritech.
FULFILLED BY MEANINGFUL MISSIONS
To serve Southeast Asia consumers with traceable, quality and affordable leafy products.
To practice the best indoor vertical farming leveraging hydroponics to produce high-quality leafy products.
To utilise the right technologies and business model to maximise reach and positive impact on the end consumers.
Quality assurance
OUR FOOD CERTIFICATIONS
At De Lettuce B.E.A.R, we prioritise your peace of mind by ensuring that our produce meets the highest standards of quality and safety. Our extensive range of food certifications guarantees worry-free enjoyment, affirming our commitment to delivering nourishing and trustworthy produce.
It not only builds trust among Muslim consumers but also enhances market access and competitiveness by demonstrating transparency and integrity in production processes.
It ensures the production of safe and high-quality food while also prioritising environmental conservation. This also position ourselves for long-term success in a competitive and sustainable agricultural landscape.
It covers all production aspects, from materials selection to personnel hygiene. Detailed procedures and robust systems guarantee adherence to correct procedures at every stage, ensuring product integrity.
It ensures that our food is safe for consumption and plays a crucial role in safeguarding consumer health and well-being while upholding the industry’s rigorous standards.
It ensures us to meet the necessary criteria for safe food handling, preparation, and distribution, thereby mitigating potential health risks and fortifying the quality and safety of food products.
SUSTAINABLE FARMING PRACTICES & TECHNOLOGIES
INDOOR VERTICAL FARMING & HYDROPONICS
Through indoor vertical farming and hydroponics, De Lettuce B.E.A.R produce healthy, herbicide-pesticide free, and environmentally friendly fresh produce for consumers in Malaysia and Southeast Asia.
Our indoor vertical farming and hydroponics are significantly better than conventional farming — higher yield, total quality control, better taste, zero use of pesticides and herbicides, low land usage, nutrition biofortified, water consumption and near to urban consumers.
Indoor Vertical Farming Ensures Ideal Growth Environment
Indoor vertical farming is the practice of growing crops in vertically stacked layers indoors. It incorporates controlled environment Agritech. De Lettuce B.E.A.R adjusts growth parameters including light, temperature and nutrient precision, leading to an ideal growth environment for the lettuce. Indoor vertical farming saves land, too.
Hydroponics Ensure 100% Nutrient Absorption
Hydroponics is the process of growing plants in sand, gravel or liquid, with added nutrients but without soil. Hydroponics repeatedly delivers and recirculates water-soluble nutrients, including Selenium, to the lettuce until they are 100% absorbed.
AS COMPARED TO CONVENTIONAL FARMING
80%
Less Water
High Yield Overall
higher economies of scale and efficiency
90%
Less Land
Less Waste & Pollution Overall
lower farm-to-table footprint
FIRST SELENIUM BIOFORTIFIED LETTUCE IN SOUTHEAST ASIA
Being the first to introduce Selenium biofortified lettuce in Southeast Asia positions De Lettuce B.E.A.R as an innovative leader in addressing nutritional deficiencies, promoting public health and advancing sustainable agriculture in the region.
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With innovative research and development, we have become a lettuce indoor vertical farming and hydroponics specialist that can produce high-quality Selenium biofortified lettuce. Intrinsically, De Lettuce B.E.A.R has mastered:
Ideal Farming Set-Ups
De Lettuce B.E.A.R knows the ideal indoor vertical farming and hydroponic setups that are specific to lettuce farming, while also considering minute details such as optimum tower height, tower spacing and density to achieve optimal lettuce growth.
Crop Stages & Cycles
De Lettuce B.E.A.R has mastered the art of identifying crop stages and cycles of each lettuce type. Our lettuces are planted in two phases, nursery and growth phases, while utilising resources to optimise efficiency and yield.
Optimised Growth Parameters
De Lettuce B.E.A.R has fine-tuned and perfected the exact parameters details needed, which includes light, temperature, water flow rate, water temperature, nutrient concentration and other elements for optimal lettuce growth.
JOURNEY WITH BUDDY GREENS
In the lush, vibrant world of Harvestopia Planet, where the land is forever bathed in verdant colour, a remarkable figure emerged from the heart of the Lettuce Forest: Buddy Greens. Born on a sunny May 20th, Buddy Greens is a charming blend of bear and lettuce, a symbol of wellness and harmony.
With ears shaped like crisp lettuce leaves, a bear’s warm smile, and a tummy that represents growth and nourishment. Buddy Greens’ endearing seed-shaped eyes add a touch of cuteness, making it a lovable figure that captures hearts and imaginations.
As the Chief Wellness Officer (CWO) of De Lettuce B.E.A.R, Buddy Greens carries a special role. Its days are filled with cherished activities, tending to gardens where fresh greens flourish, wandering through serene forests and creating delicious recipes. Buddy Greens’ favourite food — crisp and fresh lettuce, represents the dedication to a healthy lifestyle.
Buddy Greens inspires and educates on the benefits of a green lifestyle. Known throughout the Lettuce Forest, Buddy Greens encourages embracing nature’s bounty and wellness, reminding us to enjoy simple pleasures and happiness.