Get ready to take your healthy eating game to the next level with De Lettuce B.E.A.R – indoor vertical lettuce farming and hydroponics specialist, with the introduction of Southeast Asia’s first Selenium bio-fortified lettuces. Malaysia’s first Agra-biotechnology service to introduce selenium biofortification in vegetables, De Lettuce B.E.A.R is looking to introduce an even healthier option to leafy green vegetables that provide Malaysian consumers with even more nutrients and health benefits.

“Our mission at De Lettuce B.E.A.R is to provide our customers with the most nutritious and healthy products possible. By introducing Selenium biofortified lettuce to Malaysia, we are not only delivering a game-changing product in vegetable nutrition but also helping to address the widespread deficiency of this essential micronutrient in our diets”, said Chin Jia Zhuang, CEO of De Lettuce B.E.A.R.

“With this in mind, we wanted to devise the best strategy to develop veggies that could address this nutrient deficiency in the most sustainable and organic manner. Thus, our unique and ideal indoor vertical farming and hydroponic methods were developed. We meticulously control factors such as light, temperature, water flow rate, water temperature and nutrient concentration to deliver optimum lettuce growth and produce that is packed with nutrients – especially Selenium,” he continued.

By growing their crops in Selenium-rich mediums through hydroponic techniques, De Lettuce B.E.A.R’s products contain 10 times more Selenium than ordinary vegetables, ensuring that the human body can absorb a higher percentage of nutrients. De Lettuce B.E.A.R’s products are also all-natural as well as free from pesticides and herbicides, making them safe for consumption. Through Artificial Intelligence (AI) technology indoor vertical farming, the lettuces are grown in controlled environments and harvested in just 39 days, making them both efficient and environmentally friendly.

By growing their crops in Selenium-rich mediums through hydroponic techniques, De Lettuce B.E.A.R’s products contain 10 times more Selenium than ordinary vegetables, ensuring that the human body can absorb a higher percentage of nutrients. De Lettuce B.E.A.R’s products are also all-natural as well as free from pesticides and herbicides, making them safe for consumption. Through Artificial Intelligence (AI) technology in indoor vertical farming, the lettuces are grown in controlled environments and harvested in just 39 days, making them both efficient and environmentally friendly.

“We are excited to share our knowledge and simultaneously learn from Kasetsart University, as we work together to drive innovation and deliver top-quality products that can help both nation’s citizens eat and live healthier,” Chin Jia Zhuang continued.

The official launch ceremony was also graced by Anwar Bin Tawe, Deputy Director of Commodities Development of Selangor Agriculture Department as well as Airul Asmiza, Director of the Agricultural Engineering Division. Besides that, esteemed representatives from Thailand, Indonesia, and Vietnam were also present at the launch ceremony, which include Prihasto Setyanto, General Director of Horiculture from the Ministry of Agriculture of Indonesia, Prof Dr Duong Nguyen Khang, Director of the Research and Technology Transfer Center, Nong Lam University of Ho Chi Minh City, Vietnam, and Dr Theerawit, from the Faculty of Agriculture of Kasetsart University, Thailand.

These nutrient-packed greens are now available at selected retailers across Klang Valley including selected HeroMarket and NSK Grocer outlets. De Lettuce B.E.A.R is committed to expanding the market and aims to reach 100 outlets by the end of 2023.